BrightPath
Cutting a 12-step signup flow down to 4 — and lifting activation without losing the data the team needed.
- Role
- Senior UX Designer
- Year
- 2023
- Tags
- OnboardingA/B TestingDesign Systems
B
This is placeholder content — swap in your real case study when it’s ready.
The problem
[Replace with the problem framing — what was the funnel drop-off, what did stakeholders assume was true, what did you find instead?]
My process
[Replace with your process — audits, flow mapping, prototyping, testing with real users.]
- [What the data told you before you started]
- [The core hypothesis you tested]
- [How the design changed as a result]
The outcome
[Replace with the measurable result — conversion lift, time-to-complete, qualitative feedback from users or stakeholders.]